Colgate vs Pepsodent Comparative advertisement. 1. COMPARATIVE ADVERTISEMENT VS; 2. DEFINATION Comparative advertising is an. Colgate Palmolive (India) Ltd. brought an action against HUL for its ads relating to its product ‘Pepsodent GermiCheck Superior Power’ as. Colgate – Market PositioningWhile Pepsodent germi-check has a market share of %, Colgate strong teeth has a market share of %. The below discussion.

Author: Dazil Meztim
Country: Jamaica
Language: English (Spanish)
Genre: Science
Published (Last): 1 April 2012
Pages: 394
PDF File Size: 5.49 Mb
ePub File Size: 8.61 Mb
ISBN: 317-9-51290-323-5
Downloads: 29269
Price: Free* [*Free Regsitration Required]
Uploader: Tabar

Colgate is named after William Colgate who started off with a small soap and candle business in the early 19 th century. Since then, the company has evolved itself and has become a popular brand name.

Colgate is a sub brand of Colgate-Palmolive. Colgate provides a range of hygiene related products. The name has been extensively popular for its oral care products.


The products of Colgate can be classified into the categories of oral care, personal care and household care.

Difference between Colgate and Pepsodent

Pepsodent is another popular name in oral care solutions. It has been around since It provides a range of toothpastes and toothbrushes. BeforePepsodent was a very popular brand. Afterthe brand received a major setback and struggled hard to revive itself.

The company was slow to add flouride to its formula for toothpastes, and thus faced a tough competition with other brands. Now, this well-known minty-flavored toothpaste is majorly sold in discount stores and chains.

However, it still has numerous faithful consumers.

Colgate v Pepsodent: Comparative Advertising

Pepsodent is another leading name in oral care solutions. It has been around since s.

Difference between Colgate and Pepsodent. Comparison between Colgate and Pepsodent: Remove the secondary and tertiary packaging layers.

Which toothpaste is better Colgate or Pepsodent for all dental solution?

More use of recycled materials. Focus on the reusable packages. Remove the unnecessary components of packaging.


Focus on the optimal size and weight. Reusability of packaging materials.

Pepsodent vs. Colgate: How effective is comparative advtg? – Exchange4media

Focus on renewable resources. Increase the use of recycled components.

Add new comment Your name. This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Reduce the weight of packaging.